Run ads for your ideas in 60 seconds.

FAQ

What is Microphone?

Microphone is a voice agent that learns from paid ads, then puts that conviction to work seeding organic channels through social media subagents. You describe an idea out loud, it writes the problem statement and the ad creative, and a small live campaign tells you whether strangers feel the problem.

How do I validate a startup idea with Microphone?

Name one problem, one audience, and one offer; talk it through so Microphone can draft the problem statement and ad angles; run those angles against a narrow audience for a fixed window; then read the result against the decisions you wrote down before launch. A first pass takes days rather than quarters.

Can I test an idea before building the product?

Yes — that is the point. You need a claim specific enough that a stranger can agree or disagree with it, not a working product. An ad, a way to capture interest, and a small budget are enough to find out whether the problem is felt.

What happens after I describe an idea to Microphone?

Microphone turns the conversation into a clear problem statement, testable hypothesis, target audience, and campaign brief. It then generates ad concepts and copy so the idea can be tested with real people instead of remaining a document or voice memo.

What does an ad experiment prove—and what can’t it prove?

An experiment measures whether a specific audience responds to a particular problem, promise, or offer. Clicks and sign-ups can build conviction that demand exists, but they do not guarantee product-market fit, retention, or a sustainable business. Microphone helps you interpret the signal without overstating it.

Do I need marketing experience, ad accounts, or finished creative?

No. Start by talking through the idea in your own words. Microphone structures the hypothesis, proposes audiences and messaging, and generates campaign-ready creative. You remain in control of what is approved and launched.

How much should I spend before the results become useful?

The right budget depends on the audience, market, and cost of reaching a meaningful sample. Microphone is designed to begin with a focused test, compare signal against clear success criteria, and recommend whether to stop, refine, or invest further. Subscription plans are on the pricing page.

What happens when an idea performs poorly or the signal is ambiguous?

A weak result is useful when the test is well designed. Microphone helps distinguish a bad idea from the wrong audience, weak positioning, or ineffective creative, then recommends the highest-leverage variable to test next. You can stop early instead of spending months building on an unsupported assumption.

Which advertising platforms and outcomes does Microphone support?

Microphone currently launches paid campaigns on Meta across Facebook and Instagram. Tests can evaluate attention and intent through outcomes such as clicks, engagement, and sign-ups. Additional channels are planned as the product expands.

What do the social media subagents do after an experiment finds signal?

Microphone’s social media subagents use the audience, language, and channel insights from the experiment to find relevant communities and help seed appropriate conversations. The goal is to turn paid-learning data into a practical distribution strategy rather than leaving you with a dashboard and no next step.

Where do the social media subagents run?

On a Raspberry Pi you host. Social media subagents run on your hardware, so comments, posts, and likes are not farmed out to a shared cloud.

How are my ideas, recordings, and campaign data handled?

Microphone uses the information you provide to operate the service, generate experiments, and report results. Review the Privacy Policy for details about collection, processing, retention, and your choices before submitting sensitive or confidential information.