Get started

The whole loop is: talk the idea through, put it in front of strangers, read the result, and seed what survived. Start with the test — the hardware only matters once something works.

If you are not sure where to begin

Read how to validate a startup idea first. It covers the sequence the rest of these pages assume: one problem, one audience, one offer, and a stopping rule you write down before launch.

Frequently asked questions

What order should I do these in?
Run your first ad test before you touch hardware. The Raspberry Pi hosts social media subagents that seed a claim, and a claim is only worth seeding once it has survived a cold audience.
Do I need a Raspberry Pi to use Microphone?
No. The validation loop — voice memos, research, ads, and campaigns — needs nothing but the app. The Pi is for the distribution work that comes after a test succeeds.
How long does setup take?
Flashing a card and running the install script takes about fifteen minutes. Talking through an idea and launching a first campaign can happen the same day.