One idea gets Plus. More experiments and channels get Pro. Multiple ideas get Ultra. The product does not change — the credits and the social media subagents do.
How to run more than one
Give each claim its own audience, budget, and window, and compare them as separate tests rather than as one combined funnel. The temptation is to run everything at once on a shared budget; the result is several ambiguous outcomes that feel like more information and are strictly less.
See pricing, or the reasoning in how much it costs to validate a startup idea. Social media subagents and routines stay on Pro and Ultra.