Solutions

Find an audience

Cold ads find strangers. Social seeding finds people already in the thread. After a claim has survived a test, social media subagents show up where the problem is named — consistently, without the work depending on your evenings.

Where

Reddit threads where bad workarounds get compared in detail. X replies under accounts serving the same audience. Instagram and TikTok comments on content about the underlying frustration. Facebook groups organized around a role. LinkedIn posts where practitioners describe the process that keeps breaking.

What counts as good

A contribution that answers the question the thread was actually asking. If you would be embarrassed to have written the comment under your own name, it is not seeding. Presence compounds; broadcasting decays.

See how subagents work, pick a starting point with how to choose a channel for your first test, or read how to find your first audience on social.

Frequently asked questions

How do I find an audience without a following?
Go where the conversation already happens instead of attracting people to an empty account. Reply in threads where the problem is being described and contribute what the thread was missing.
Which channels work best?
Whichever one your specific audience already uses to describe the problem. That is a research question about your customer, not a ranking of platforms.
Should I seed before or after an ad test?
After. Seeding amplifies a sentence, so it should be a sentence that has already survived contact with a cold audience.